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You and your cookies.

What are cookies?


Cookies and technologies of web storage, such as a local storage and session storage (“cookie files”) make your interaction on our website simpler and smoother – without any useless effort, necessary from your side. These include small text files, downloaded by your internet browser to your device during your visit on our website. During the interaction with our website´s technologies from third-party providers, such as scripts, pixels and stamps, imbedded in our website for advertising purposes, cookies are also set in your device. In the following chapters you will find information and details in the corresponding lists about what we use these technologies for and how you can change your settings according to your preferences.

How cookies help us in helping you.


A trouble-free experience.


Cookies fulfill a lot of different tasks, that make you on-line experience much smoother and more interactive. However, this is based on you, using the same device and the same browse as before. Some specific cookies are necessary for the functioning and maintenance of the BMW website and they enable us to:

  • Provide you with nonstop 24/7 access to the requested services
  • Provide you with consistent and precise information
  • Make sure that your experience will be trouble-free and comfortable

Detecting and response.


Cookies also help us understand the way you use our website and your interaction with it, so that you don´t have to tell us again and again. They are used, among others, to remember your preferences and your user ID during your visit on our website. If we know your settings and your preferences, we are able to:

  • Provide you with a more personalized experience of the BMW brand by helping you continue in your journey and navigate more effectively to the most relevant pages
  • Remember certain personal preferences, such as language settings, preferred dealer and configuration
  • Direct you to useful content or pages, operated by dealers or selected partners

Permanent improvement.


Cookies enable us to improve our website by seeing how our visitors use it. We analyze which content is popular and draw conclusions on what else could be interesting or useful. This helps us to:

  • Understand the way our visitors use the BMW website, in order to improve and refine their experience
  • Try out different ideas and display the content, that is the most important for individual visitors

Advertising and targeting.


BMW can use advertising and targeting cookies for the purpose of targeting. These cookies save information from your browsing history in order to remember your interests and your browsing of our website. This enables us and our partners to:

  • Target the advertising on BMW products to other websites, based on your visits on our website
  • Coordinate and combine more relevant information with targeted information, so that BMW online advertising, which you see, is really relevant for you and your interests.

Cookie categories.


BMW divides cookies into categories based on their function and purpose. The use of categories is described below, and it can be administered.

You are in control..

Status of each cookie category

Functional
On Off
Analytical
On Off
Advertising
On Off
Strictly necessary
Always enabled Off

Functional.



we use them to:

  • Remember your selected favorite models and options
  • Provide multimedia content according to your technical needs
  • To keep your data safe after logging in
Open the details about cookies and options

Functional cookies enable the website to save information, that has already been entered (such as usernames and language selections), in order to give you improved and more convenient functions. The website can provide you with e. g. local tax information regarding prices, if it uses the cookies to remember your current location. Functional cookies are also used to enable functions required by you e. g. to play videos, but they are only used after being activated by the user. These cookies are used according to our real and legitimate interest in providing a website, designed to be optimally used as soon as you enter it. However, these cookies can be disabled at any time with the buttons, mentioned below, or with the help of the settings in your browser. These cookies can not be used for your personal identification nor for establishing a contact with you as a person – and they are not able to track your browsing of other websites.

datr

Purpose:

The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook’s security and site integrity features. The datr cookie generation and setting code has been reviewed and it has been confirmed that the execution path followed in the case of a request for social plugin content does not set the datr Cookie. This is a persistent cookie.

Who sets it:

Expires in:

Expires in 2 years from the creation time

Domain:

intercom-id-ud0ny6x1

PREF

Purpose:

The PREF cookie remembers basic preferences, such as choice of language, format of search results, how to display information, ... : so the visitor don’t need to set preferences each time he use the site.

Who sets it:

Expires in:

2 years

Domain:

.youtube.com

YSC

Purpose:

This cookie is set by the YouTube video service on pages with embedded YouTube video

Who sets it:

Expires in:

session

Domain:

.youtube.com

_ym_isad

Purpose:

Cookies set by Yandex. Metrica, used to determine if a visitor has ad blockers

Who sets it:

Expires in:

2 days

Domain:

_ym_uid

Purpose:

Cookies set by Yandex. Metrica, used for identifying site users

Who sets it:

Expires in:

1 year

Domain:

_ym_visorc_

Purpose:

Cookies set by Yandex. Metrica, allows Session Replay to function correctly

Who sets it:

Expires in:

30 minutes

Domain:

i

Purpose:

Used to help us measure, evaluate, and improve the performance of our websites by giving us information about how users use the websites. For example, analytics cookies help us identify which parts of the websites are the most popular among users and which parts seem to need more improvement.

If you wish to opt-out of receiving Yandex cookies, please visit here: https://yandex.com/support/metrica/general/opt-out.xml

Who sets it:

Expires in:

10 years

Domain:

.yandex.ru

yabs-sid

Purpose:

Used to help us measure, evaluate, and improve the performance of our websites by giving us information about how users use the websites. For example, analytics cookies help us identify which parts of the websites are the most popular among users and which parts seem to need more improvement.

If you wish to opt-out of receiving Yandex cookies, please visit here: https://yandex.com/support/metrica/general/opt-out.xml

Who sets it:

Expires in:

2 years

Domain:

mc.yandex.ru

yandexuid

Purpose:

Used to help us measure, evaluate, and improve the performance of our websites by giving us information about how users use the websites. For example, analytics cookies help us identify which parts of the websites are the most popular among users and which parts seem to need more improvement.

If you wish to opt-out of receiving Yandex cookies, please visit here: https://yandex.com/support/metrica/general/opt-out.xml

Who sets it:

Expires in:

10 years

Domain:

.yandex.ru

yp

Purpose:

Used to help us measure, evaluate, and improve the performance of our websites by giving us information about how users use the websites. For example, analytics cookies help us identify which parts of the websites are the most popular among users and which parts seem to need more improvement.

If you wish to opt-out of receiving Yandex cookies, please visit here: https://yandex.com/support/metrica/general/opt-out.xml

Who sets it:

Expires in:

10 years

Domain:

.yandex.ru

yuidss

Purpose:

Used to help us measure, evaluate, and improve the performance of our websites by giving us information about how users use the websites. For example, analytics cookies help us identify which parts of the websites are the most popular among users and which parts seem to need more improvement.

If you wish to opt-out of receiving Yandex cookies, please visit here: https://yandex.com/support/metrica/general/opt-out.xml

Who sets it:

Expires in:

1 year

Domain:

yandex.ru

_hjid

Purpose:

Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Who sets it:

Expires in:

1 year

Domain:

deater-url

__cfduid

Purpose:

The __cfduid cookie is used by our CDN, Cloudflare, to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It identifies a trusted user. It does not correspond to any user ID in your web application, and does not store any personally identifiable information.

Who sets it:

Expires in:

1 year

Domain:

.hubspot.com

__cfduid

Purpose:

The __cfduid cookie is used by our CDN, Cloudflare, to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It identifies a trusted user. It does not correspond to any user ID in your web application, and does not store any personally identifiable information.

Who sets it:

Expires in:

1 year

Domain:

.hs-scripts.com

__cfduid

Purpose:

The __cfduid cookie is used by our CDN, Cloudflare, to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It identifies a trusted user. It does not correspond to any user ID in your web application, and does not store any personally identifiable information.

Who sets it:

Expires in:

1 year

Domain:

.hs-analytics.net

__cfduid

Purpose:

The __cfduid cookie is used by our CDN, Cloudflare, to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It identifies a trusted user. It does not correspond to any user ID in your web application, and does not store any personally identifiable information.

Who sets it:

Expires in:

1 year

Domain:

.tawk.to

__hssc

Purpose:

This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

Who sets it:

Expires in:

30 minutes

Domain:

__hssrc

Purpose:

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

Who sets it:

Expires in:

session

Domain:

__hstc

Purpose:

The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

Who sets it:

Expires in:

13 months

Domain:

__livechat

Purpose:

Used to hide the user's personal customisation of LiveChat.

Who sets it:

Expires in:

3 years

Domain:

.livechatinc.com

gpv_pn

Purpose:

These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked.

Who sets it:

Expires in:

30 minutes

Domain:

s_cc

Purpose:

Tracks if cookies are enabled.

Who sets it:

Expires in:

session

Domain:

s_lv

Purpose:

Identifies the time (in days) between two visits by the same visitor.

Who sets it:

Expires in:

3 years

Domain:

s_lv_s

Purpose:

Identifies unique visitors.

Who sets it:

Expires in:

30 minutes

Domain:

Analytical.



we use them to:

  • Monitoring your interaction with our website
  • Finding out more about your personal route along the pages
  • Improving the website and adapting it to your needs
Open the details about cookies and options

Analytical cookies gather information about the interaction of the visitors with our website. This enables us to see the visited pages, to get a complete idea about the visitors´ traffic. There is no information gathered nor saved, that could be connected directly to you. Information gathered by such cookies is usually processed collectively, and thus anonymously. These cookies are used exclusively for improving the functionality of our website and for adapting the experience to your needs. MINI tries to make sure, that they are used to create added value for its visitors. Performance cookies are used according to our real and legitimate interest in a better understanding of the behavior of the users on our website since the moment they enter it. However, these cookies can be disabled at any time with the buttons, mentioned below, or with the help of the settings in your browser.

locale

Purpose:

This cookie contains the display locale of the last logged in user on this browser. This cookie appears to only be set after the user logs out.

Who sets it:

Expires in:

1 week

Domain:

.facebook.com

sb

Purpose:

These cookies are used by Facebook to support social sharing and the integration of Facebook services.

Who sets it:

Expires in:

2 years

Domain:

.facebook.com

u

Purpose:

Stores a unique identifier for each visitor.

Who sets it:

Expires in:

13 months

Domain:

.netmng.com

wd

Purpose:

This cookie stores the browser window dimensions and is used by Facebook to optimise the rendering of the page.

Who sets it:

Expires in:

1 week

Domain:

.facebook.com

TawkConnectionTime

Purpose:

This cookie is usually set by a website utilizing Taw.to, which is a Live chat service. This cookie remembers the end user so that past chat conversations can be identified to improve service.

Who sets it:

Expires in:

session

Domain:

__exponea_etc__

Purpose:

Customer's Exponea generate cookie

Who sets it:

Expires in:

3 roky

Domain:

__exponea_time2__

Purpose:

Timestamp offset between browser and server time

Who sets it:

Expires in:

60 minutes

Domain:

__tawkuuid

Purpose:

Third party cookie that remembers you so that we can link chat conversations together to provide a better service. See https://www.tawk.to/privacy-policy/ for more information.

Who sets it:

Expires in:

60 minút

Domain:

VISITOR_INFO1_LIVE

Purpose:

This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

The main purpose of this cookie is: Targeting/Advertising

Who sets it:

Expires in:

8 months from set/update

Domain:

.youtube.com

_ym_d

Purpose:

Cookies set by Yandex. Metrica, date of the user's first site session

Who sets it:

Expires in:

1 year

Domain:

_hjIncludedInSample

Purpose:

Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

The main purpose of this cookie is: Performance

Who sets it:

Expires in:

1 year

Domain:

domain-url

leady_session_id

Purpose:

Cookie file for marketing evaluation of incoming visitors.

Who sets it:

Expires in:

session

Domain:

1P_JAR

Purpose:

These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

For more information, read the general Google Privacy policy.

Who sets it:

Expires in:

1 month

Domain:

.google.com

CONSENT

Purpose:

These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

For more information, read the general Google Privacy policy.

Who sets it:

Expires in:

20 years a 1 month

Domain:

.google.com

AMCVS

Purpose:

Adobe Analytics cookie, shows if Analytics are enabled.

Who sets it:

Expires in:

session

Domain:

AMCV

Purpose:

Adobe Analytics marketing cloud ID cookie, tracks if the same device is using the site.

Who sets it:

Expires in:

2 years

Domain:

Advertising.



we use them to:

  • Adjusting the advertised content on the website or on-line advertising banner to be more relevant for you and your particular interests
  • Creating on-line advertising, targeting the right people with the right information
  • Avoiding repeated display of the same advertising
Open the details about cookies and options

These cookies are used to deliver advertising and other marketing announcements, that are more relevant for you and your interests. They are able to remember if you did or did not visit a website and share this information with other companies, such as advertising and media agencies. Targeting and advertising cookies, used by third parties, can be set and used also by partners, in order to avoid excessive display. Please find more detail below in the list of cookies, including detail about all embedded third-party codes (such as stamps/scripts/pixels).

IDE

Purpose:

These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed to you across the web. In addition, these cookies measure the conversion rate of ads presented to the user.

Who sets it:

.doubleclick.net

Expires in:

1,5 years

Domain:

.doubleclick.net

dsp_id

Purpose:

Third Party Cookies. Targeting/Advertising Cookies Stores a unique identifier for each visitor for use in our Display platform and for cross-channel attribution.

Who sets it:

Expires in:

6 months

Domain:

.netmng.com

evo5_BMW

Purpose:

Consumer profiling for online advertising.

Who sets it:

Expires in:

6 months

Domain:

emea-bmw.netmng.com

fr

Purpose:

Facebook Remarketing Encrypted Facebook ID a Browser ID

Who sets it:

Expires in:

3 months

Domain:

.facebook.com

CM

Purpose:

Identifies if there is a need to re-check partner‘s cookie matching existence (set by AdServing)

Who sets it:

Expires in:

1 day

Domain:

.adform.net

_gcl_au

Purpose:

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

Who sets it:

Expires in:

3 months

Domain:

hubspotutk

Purpose:

Keeps track of a visitor's identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.

Who sets it:

Expires in:

1 year

Domain:

NID

Purpose:

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Who sets it:

Expires in:

6 months

Domain:

.google.com

C

Purpose:

Regulates synchronisation of user identification and exchange of user data between various ad services.

Who sets it:

Expires in:

1 year

Domain:

t.leady.com

Always enabled Off

Strictly necessary.



we use them to:

  • Identifying you and enabling you to log in to your user account
  • Helping you configure the vehicle in the configurator
  • Remembering your previous activities, such as your previous choice of cookie content
Open the details about cookies and options

They enable you to move along our website and use its functions the way we intended to. Without these cookies it is not possible to provide some services – for example to remember your previous steps, such as your previous choice of cookie content. These cookies are exclusively used by BMW and therefore they are known as first party cookies. They are only used during your visit of our website and they are removed after you close your browser. Another example of their use is an automatic display of the version optimized for mobile devices when you enter the site from a mobile device, in order to save unnecessary stream of data volume.

Another example of the activity of these cookies is an easier transition from http to https during website change, to keep the transferred data safe.

These cookies also save your decision regarding cookies use on our website. Your consent is not required for the use of basic cookies.

These cookies can not be deactivated/disabled by any functions on this website.

C

Purpose:

"Identifies if user’s browser accepts cookies.
1 – Cookies are allowed
3 – Opt-out"

Who sets it:

Expires in:

"If C=1 - 60 days
If C=3 - 3650 days"

Domain:

track.adform.net

cid

Purpose:

Cookie id (legacy) – same as uid

Who sets it:

Expires in:

60 days

Domain:

track.adform.net

uid

Purpose:

Unique identifier

Who sets it:

Expires in:

60 days

Domain:

.adform.net

_dc_gtm_

Purpose:

This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.

Who sets it:

Expires in:

2 years

Domain:

PHPSESSID

Purpose:

Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.

Who sets it:

Expires in:

session

Domain:

0foum2zw.app.foxydesk.cz

In detail.



What do you need to know about cookies?

Cookies help us provide you with a better and faster experience. A cookie is a small text file and it contains the saved internet settings. Almost every website uses cookie technology. A cookie is downloaded by your internet browser during your first visit of the website.

During repeated visits of the website from the same device the website, that has originally run the cookie setting, subsequently recognizes that you have been here before and, in some cases, adapts the displayed content to this fact.

This way the content can become more relevant for your personal interests and needs. The below-mentioned cookies are synonymous for the web HTML5 session storage and local HTML5 storage.

First party cookies.

First party cookies are cookies, set by bmw.sk at the website you are visiting now and with which you will interact in case you decide to proceed on our web pages (for example the configurator domain).

Third-party cookies.

Our web pages can also include content from other websites, that may set their own cookies. These cookies are set by a different person from the owner of the website of your current visit. These third-party providers can set cookies during the visit of the BMW website, to receive information, such as the fact, that you have opened the BMW website. For more information on how third-party persons use cookies, please visit their websites. Information about a particular third party, controlling such a third-party cookie, can be found in the above-mentioned detailed description. If you decide not to accept third-party cookies, you can object against such cookies or revoke your consent of such cookies during the particular function on your website for consent revoke. If you decide to object against all third-party cookies, our website will only provide you with functions, where we can guarantee their functioning without such cookies. The sections of our website, that contain technical means for imbedding third-party content, and thus for third-party cookies setting, will not be available to you, in such case. We will notify you about this with a respective announcement. If you still want to use the website content, it will only be possible if you agree with the use of cookies, that require your consent. To express your consent, please use the function contained in the relevant section of our website. For more information please see the cookies list with details about all imbedded third-party codes (such as stamps/scripts/pixels).

What happens if you reject cookies?

If you choose to reject the cookies, that require your consent, we will accept your decision and we will not use such cookies. If you choose to revoke your consent, we will stop using the cookies, that were set as active during your first visit of our website, including the cookies that require your consent. If these are first-party cookies, we delete them. However, in case of functional cookies this could mean, that you will not be able to use all the functions of our website. You may also object against performance cookies. However, by doing this you will prevent us from learning what you like and dislike on our website, and from improving it.

Please note, that we can not delete third-party cookies. If you want to have all third-party cookies deleted, you have to do it in the settings of your browser.

Please note, that if you want to revoke your consent regarding marketing cookies, it does not mean, that you will see less advertising. It only means, that the displayed advertising will not be adapted to your needs.

Cookies administration in your browser.

You can manage the cookies on our website (enable/disable and delete) with the help of the above-mentioned functions, but also by changing the setting of your browser. Most browsers allow you to manage cookies either by accepting or refusing all cookies, or by accepting just a certain type of cookies. You can find the instructions for managing and deleting cookies in the help function integrated in your browser.

It is important to be aware of the fact, that changing your setting and blocking some of the cookies may prevent you from using some of the functions of our website and most probably you will not be able to receive some content, that you have seen or used before.

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